Real World Data Quality Issues – #2 in This Series
Bad Addresses, High Costs
For one of our clients, a global leader in the medical industry, data quality is an issue that impacts their top and bottom-line. They had a massive bottleneck: two rooms filled with returned DVD mailers, each costing $8. With thousands of packages failing to reach potential customers due to poor address data, the company faced significant financial waste and lost conversion opportunities.
The Challenge: Why Mail Returns Happen
Returned mail typically stems from “dirty data” captured at the point of entry. In this case, potential customers and support reps were entering inaccurate information via web forms and phone calls. Without real-time validation, the Post Office flagged many of these packages as undeliverable.
The Solution: Implementing Data Studio by Acme Data
To solve the “returned mail” crisis, the client implemented Data Studio, Acme Data’s enterprise data quality solution. The strategy focused on a three-tier integration within their existing tech stack:
- Batch Address Verification: A deep clean of all existing records within Salesforce.
- Incremental Verification: An automated process running every minute to validate new or updated records.
- Real-Time Address Auto-Complete: Integrated directly into website forms and Salesforce screens to prevent errors at the source.
Key Features for Maximum ROI
To ensure 100% deliverability, Data Studio utilizes two critical verification protocols:
- CASS Certification: Automatically standardizes and validates addresses against the official USPS database, ensuring your mail qualifies for the best possible postage rates.
- Delivery Point Validation (DPV): Confirms not just the address, but the existence of a physical mailbox capable of receiving mail.
- National Change of Address (NCOA): Automatically updates records for individuals or businesses that have moved, ensuring marketing reach.
The Results: Efficiency and Growth
By implementing Acme Data’s global address verification, the client achieved:
- Zero Waste: The returned mail issue was entirely eliminated.
- Increased Conversions: More prospects received promotional materials, leading to a direct lift in paying customers.
- AI Readiness: Clean data provided a reliable foundation for the company’s Analytics and AI initiatives.
Optimize Your CRM Data Today
If your CRM or AI systems are struggling with inaccurate data, contact us to see how we can streamline your address data quality. Data Studio implements in minutes and scales globally.