Real World Data Quality Issues: #5 in This Series
Our customers want to know exactly what value they are getting out of Data Studio, Acme Data’s data quality solution. They want specific metrics, nothing vague. To justify a software purchase or renewal, they require concrete, data-driven metrics rather than vague promises of “better data.”
The Challenge: Linking Data Quality to Customer Satisfaction (CSAT)
While many organizations track Net Promoter Score (NPS) or conduct surveys, attributing a rise in customer satisfaction directly to data hygiene can be difficult. While high-quality data improves the customer experience, it is often viewed as a “soft” metric during budget approvals.
High-Impact Data Quality Metrics
Our clients find the following hard metrics most effective for proving value:
- Marketing & Lead Generation
- Campaign Response Rates: Measure the increase in engagement before and after data cleansing to prove that accurate contact info drives conversions.
- Operational Cost Savings
- Reduced Postal Costs: Calculate savings on postage and physical mail by eliminating undeliverable addresses and duplicate records.
- Decreased Call Handle Time: One Acme customer used our “search before create” feature to reduce support call times by 45 seconds per call, saving significant labor costs across 3 million annual support calls.
- Database Health & De-duplication
- Duplicate Record Suppression: Track how many “search before create” queries prevent new duplicates from entering the CRM.
- Merge Rates: Total number of existing duplicate records identified and merged.
- Global Address Validation
- Address Accuracy: Volume of records validated against USPS, Canada Post, and international databases.
- Delivery Point Validation (DPV): Confirming the physical existence of a mailbox for a specific address.
- Missing Component Fix Rate: Percentage of records enhanced with apartment numbers, ZIP+4 codes, or missing metadata.
- NCOA Move Updates: The percentage of the database updated via the 48-month National Change of Address (NCOA) database.
That’s a lot of metrics and there are more.
They like being able to see these statistical totals and percentages, the month to month trends (going up or down), as well as the effects on new data being entered.
If you could use some help with data quality, contact us. We’re easy.